About

I help companies scale through data-driven marketing strategy, demand generation, and go-to-market execution — focused on what moves revenue.
"Exceptional strategic skills — from concept to execution, always delivering." — Pennie Allen, CFO

What I Bring

ExperienceLabeltronix — Marketing Director → Marketing Consultant (23 years)
Built and rebranded a California leader in label printing. Led strategy, execution, and team growth through multiple technology transitions.ReThink Labels — Marketing Consultant (8 years)
Drove growth from launch through acquisition. Full-funnel strategy, brand positioning, and demand generation.Direct List Technology — Digital Marketing Consultant (6 years)
End-to-end digital marketing ownership through company sale. SEO, paid search, email, and analytics.Also served B2B and B2C clients across multiple industries.SkillsGrowth strategy · Email marketing & automation · Lifecycle/CRM · Paid search · SEO/SEM · GA4 · Audience segmentation · Website strategy & development · Cross-functional leadershipToolsSalesforce Marketing Cloud · SharpSpring · Constant Contact · Google Ads · Adobe Photoshop · SQL · HTML · GA4 · AI tools (active user)

Contact

949-371-6167

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