About

Through my independent consultancy, I've partnered with B2B and B2C organizations as both a strategic lead and a hands-on operator, connecting marketing to real revenue outcomes.I'm equally comfortable setting strategy at the director level and rolling up my sleeves in the platforms. My clients have included companies that grew through to acquisition — I've been there from launch to exit.I bring structure, reliability, and measurable results — whether that's a long-term engagement, a fractional marketing leadership role, or a defined project scope."Exceptional strategic skills — from concept to execution, always delivering." — Pennie Allen, CFO, Labeltronix · 23 years of executive collaboration

What I Bring

ExperienceLabeltronix — Marketing Director → Marketing Consultant (23 years)
Built and rebranded a California leader in label printing. Led strategy, execution, and team growth through multiple technology transitions.ReThink Labels — Marketing Consultant (8 years)
Drove growth from launch through acquisition. Full-funnel strategy, brand positioning, and demand generation.Direct List Technology — Digital Marketing Consultant (6 years)
End-to-end digital marketing ownership through company sale. SEO, paid search, email, and analytics.Also served B2B and B2C clients across multiple industries.SkillsGrowth strategy · Email marketing & automation · Lifecycle/CRM · Paid search (Google Ads · Bing Ads) · Paid social (Facebook Ads · Instagram Ads) · SEO/SEM · GA4 & analytics · Audience segmentation · Go-to-market strategy · Creative & visual direction · Database management · AI tools · Cross-functional leadershipToolsSalesforce Marketing Cloud · SharpSpring · Constant Contact · Google Ads · Bing Ads (Microsoft Advertising) · Facebook Ads Manager · Instagram Ads · Adobe Photoshop · AI image & content tools · GA4 · SQL · HTML · Microsoft Word · Excel · PowerPoint · Microsoft Access

Contact

949-371-6167

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